Verture Foods
[Industry]
Food Distribution
[Services Provided]
[Year]
2026
Verture Foods redefines fresh sourcing by merging intelligent supply chain logistics with wild-caught seafood and seasonal produce. As a modern sub-brand for a global food distributor, Verture needed an identity that balanced global reach with the care, transparency, and peak freshness of an independent local supplier.
DecatoStudio was brought in as a creative partner to support their launch. We crafted a clear brand identity, visual system and brand guidelines designed to build trust, highlight product integrity and communicate a simple unified story across the entire business.
Creating a flexible brand system.
Verture Foods needed a flexible system that could stretch across various departments and hundreds of products, balancing the scale of global logistics with the human focus and freshness of a local supplier. We created a modular circular grid inspired by natural growth rings, human connection and global map coordinates, linking growers, fisheries and customers around the world. A vibrant system that can scale across all platforms from social media, to large scale print billboards.
The colour palette is drawn directly from each corner of the world, from freshly picked fruit to cold ocean spray, bringing variety without feeling trapped to a boring palette. We developed a Brand System that allows the clients internal marketing team to efficiently create unique brand assets for social media and internal documentation. The result is a distinct, high-end brand identity paired with a practical tool that ensures complete consistency across web, packaging and pitch decks as the business grows.
